Dr. Joe Frost, or otherwise known as the contemporary father of play advocacy, has dedicated 34 years to teaching at the University of Texas at Austin. Frost is recognized around the world for his work in children’s play and play environments, and continues to lead a 30-year-old research program addressed to the field. His contribution to the industry can be seen through numerous publications having authored, co-authored or edited 18 books, several in which have been translated into other languages. He is a former president of the Association for Childhood Education International and has lectured and served as a consultant worldwide. Most recently, he donated an expanding research collection to the University of the Incarnate Word on children’s play and play environments, which was co-sponsored by IPEMA.